The Transformation Authority™ · Keynote Speaker

Book Donna to Speak

Author of Pivoting to Technology Adoption: Mind the Gap

70% of technology transformations fail — not because of the technology, but because of the people. It's adoption, not technology.
Five Decades Across Leading Institutions

New York Telephone / Bell System · Johnson & Johnson · US Airways / American Airlines · Sabre · Boston Scientific · Roswell Park Comprehensive Cancer Center · DENT Neurologic Institute · Iron Mountain · Orbitz · Priceline · Expedia · Amadeus · Worldspan · GetThere · Rosenbluth International · Olean General Hospital · Bradford Regional Medical Center · Charles Cole Memorial Hospital · Dimock Community Health Center · Catholic Charities · Catholic Media Association

Speaking Topics · Technology Adoption Excellence

Keynotes that translate technology into strategy.

Executive briefings and keynotes drawn from 49 years of Fortune 500 transformation.

Mastering Technology Adoption: Proven Methodologies from Fortune 500 Transformations

60–90 min · Corporate · Healthcare · Mission-Driven · Please inquire

70% of technology transformations fail — not because of the technology, but because of adoption. This flagship keynote delivers proven methodologies from 49 years of Fortune 500 transformations, showing leaders how to close the adoption gap that derails most initiatives.

Drawing from cross-industry transformation experience and methodologies that have enabled 150,000+ professionals, Donna delivers frameworks that ensure adoption, engagement, and sustainable results — regardless of what technology you're implementing.

  • Multi-generational workforce engagement during change initiatives
  • Communication frameworks that build trust during uncertainty
  • Training methodologies that accelerate adoption and competency
  • Sustaining organizational momentum through long-term transformation

Ideal for: HR executives, change management teams, C-suite leaders, and mission-driven organizational leaders facing complex transformation challenges.

Why 70% Fail: The Adoption Gap Every Executive Must Close

60–90 min · C-Suite & Senior Leadership · Please inquire

Technology investments keep failing at the same rate — 70% — whether it's AI, ERP systems, cloud platforms, or digital transformation. The technology changes; the failure rate doesn't. This keynote reveals why, and what the 30% who succeed do differently.

  • Why the 70% failure rate has remained constant for 20+ years
  • The three questions that predict transformation success or failure
  • How to evaluate technology investments through an adoption lens
  • Building the human infrastructure that makes technology work

Ideal for: C-suite executives, VP-level leaders, Boards of Directors, transformation teams.

Technology Adoption in Healthcare: Leading Change Without Losing Trust

60–90 min · Healthcare Leadership · Please inquire

Healthcare technology adoption carries unique stakes — patient safety, clinician burnout, regulatory compliance. This session addresses the human factors that determine whether your technology investment improves care or creates chaos.

  • Why healthcare technology implementations face higher resistance
  • Building clinician trust during digital transformation
  • Adoption frameworks adapted for healthcare environments
  • Maintaining patient care quality through transition periods

Ideal for: Hospital administrators, CMOs, CIOs, department heads, HIPAA compliance officers.

Mission-First Digital Transformation: Technology That Serves Your Calling

60–90 min · Nonprofit & Faith-Based Leadership · Please inquire

Technology adoption doesn't require value compromise. Drawing on Fortune 500 experience and Master of Divinity education, this session helps mission-driven leaders implement change while protecting organizational culture and purpose.

  • Values-aligned technology evaluation framework
  • Leading change without losing organizational soul
  • Building staff and volunteer buy-in for new systems
  • Discernment questions for technology decision-making

Ideal for: Nonprofit executives, faith-based institution boards, mission-driven organization leaders.

Delivery Formats · All Topics

Built for how executive audiences actually convene.

Delivered remotely worldwide
Keynotes (60–90 min)
Executive Briefings
Workshops (2–3 hrs)
Panel Participation
Fireside Chats
1:1 Intensive
VIP Strategy Day
Testimonials

What leaders say about working with Donna.

"Donna establishes extremely high standards for performance and is extraordinarily professional, thorough, and well-organized in all interactions."

M. Todd Wallace Managing Director, Sabre

"Donna's extensive industry knowledge and platform skills reflect confidence, commitment, and an exceptional ability to connect with her audience."

Ed Smith Manager, Sales Education & Development, US Airways

"Her communication skills and ability to speak about complex business topics were a particular strength. I was consistently impressed by her knowledge and professional enthusiasm."

Janice Cochrane Operations Manager, US Airways

"She knows technology backwards and forwards, is clearly well-prepared yet lets the conversation develop organically, and added significant value to the conversation."

Thomas J. Daley Attorney at Law, L.L.C.

Recognition

Forbes Business Council Member — Enterprise Transformation Leadership Forbes Business Council Member (2024–Present). Recognized for strategic expertise in enterprise transformation and the people side of technology adoption.
Ministry Award (2025) — Purposeful Women of Faith Women's Fellowship Ministry, First Shiloh Baptist Church. Accompanied by certificates of recognition from federal, state, county, and city officials — recognizing the intersection of faith-based and business leadership.

Leadership

  • Forbes Business Council Member (2024–Present)
  • C-Suite Network Contributor (2025–Present)
  • Senior Executive Healthcare Think Tank Member (2026–Present)
  • Host, Pivoting to Technology Adoption — 120+ episodes, 64 countries, IAB-certified
  • Blockchain & Cryptocurrencies — UC Berkeley Haas (2023)
  • Digital Marketing Strategies — Northwestern Kellogg (2020)
  • Master of Divinity — Christ the King Seminary (2019)
  • Master of Arts, Pastoral Ministry — Christ the King Seminary (2011)
  • Catholic Charities of Buffalo — Board of Trustees (2020–2026)
  • Catholic Writers Guild — Non-Fiction Critique Chair (2025–Present)
Credentials

49 years in enterprise transformation.

Department of Aviation, City of Syracuse
1977–1979

Syracuse Hancock International Airport operations.

US Airways / American Airlines
1979–2001

Project Manager, Interline Electronic Ticketing, eCommerce & Global Distribution. Managed a $7.2B client portfolio and $177M operational budget across enterprise scope.

Johnson & Johnson
2003–2019

Pharmaceutical and Janssen sales representative engaging physicians and healthcare systems across 300+ accounts in Western New York and Northern Pennsylvania — witnessing EHR adoption and healthcare digitization from inside the field during major industry transformation.

Book Donna to Speak

Bring the adoption conversation to your stage.

Keynote engagements are booked through a brief discovery conversation. Mission-aligned and nonprofit options available.

Check Availability